
Stepping Up as ASEAN’s Leader to Bridge “Green Finance” and CCUS Technology for Net Zero 2050
[BANGKOK, THAILAND] – In a significant move for the global industrial landscape, Dr. Chana Poomee, Chairman of the Thai Cement Manufacturers Association (TCMA), has been entrusted by global CEOs to serve a second consecutive term as a Board Member of the Global Cement and Concrete Association (GCCA).

This re-election underscores Thailand’s rising influence in the global sustainability arena and reflects international confidence in the country’s strategic roadmap toward a low-carbon economy.
A Strategic Bridge: Connecting Global Standards to ASEAN Action
Dr. Chana’s role on the GCCA Board serves as a vital “strategic bridge,” linking global policies, regional ASEAN initiatives, and Thailand’s domestic industrial sector. By holding a seat at this high-level table, Thailand is no longer merely a follower of international environmental regulations but an active participant in shaping the Global Standards for the industry.
A primary focus of this term is the mobilization of “Green Finance.” Dr. Chana aims to facilitate the flow of international climate funds and sustainable investments into Thailand and ASEAN, supporting the heavy investment required for the transition to green infrastructure.

Harnessing Game-Changing Technology: The Push for CCUS
Achieving Net Zero by 2050 requires more than just incremental changes; it demands breakthrough innovation. Dr. Chana is prioritizing the integration of Carbon Capture, Utilization, and Storage (CCUS) technologies.
“Being part of the GCCA allows Thailand to access a global network of R&D and pilot projects. This ensures we can fast-track the adoption of CCUS and clean energy technologies, which are essential for decarbonizing heavy industry,” Dr. Chana stated.
This technological leap is crucial for mitigating the impact of increasingly stringent international environmental measures, such as carbon border taxes and green procurement requirements.

The “Saraburi Sandbox”: A Global Model for Low-Carbon Cities
One of the most tangible achievements under Dr. Chana’s leadership is the “Saraburi Sandbox.” This initiative transforms Saraburi—Thailand’s primary cement production hub—into a real-world “living laboratory” for a low-carbon society.
Operating under a Collaborative Mindset, the sandbox brings together the government, private sector, and local communities to test new regulations, clean energy solutions, and circular economy practices. This model has garnered significant praise at the GCCA level, serving as a blueprint for industrial cities in developing nations worldwide.
First in the World: The Thailand 2050 Net Zero Roadmap
Thailand distinguishes itself as one of the first countries globally to successfully launch a comprehensive “Thailand 2050 Net Zero Cement and Concrete Roadmap” in collaboration with the GCCA. The roadmap is built on five strategic pillars:
- Decarbonization in Production: Reducing direct emissions through process efficiency.
- Circular Economy: Utilizing industrial waste as alternative fuels and raw materials.
- Innovation: Developing “Low Carbon Cement” and next-generation building materials.
- Policy Support: Advocating for “Green Procurement” policies in government projects.
- Financial Synergy: Creating links between industrial projects and sustainable finance sources.
Leading the ASEAN Decarbonization Front
Dr. Chana’s vision extends beyond national borders. He has been instrumental in uniting eight ASEAN nations to announce a collective Decarbonization Roadmap. This regional synergy not only amplifies the impact of carbon reduction but also strengthens the competitive edge of the ASEAN industrial bloc in the global market.
Conclusion: The journey to Net Zero is not just an environmental obligation but a race for future competitiveness. With Dr. Chana Poomee representing Thailand on the GCCA Board, the Thai cement industry is well-positioned to lead the region, ensuring that the transition to a green economy results in a “win-win” for both the planet and the industry.

“We are not just aiming for a transition; we are aiming for a collective victory where the Thai industry and our partners grow sustainably together.” — Dr. Chana Poomee
